I think when it comes to Email Marketing most small business owners shrug it off as one of those…ah would be nice but don’t have the time type deals.

Unfortunately that could be the worse decision a business owner could make especially with the way the economy is. As a small business you need to increase your communication with current and potential customers right now before your competitors take action!  That goes for non-profits as well.

So why Email Marketing?  Here’s the real power. Relationship building!

Imagine communicating with your email subscribers on a predetermined time frame such as once a month or once per quarter. You see people are always on their email and if an email comes in from someone they know, or a place they visited before, chances are they’ll open your email.

As a small business you have a ton of benefits to seize from email marketing. Some of the benefits are apparent like having the ability to create leads directly from your website by adding a sign-up form. Don’t worry about visitors on your site yet, we can help you with that. The important thing to remember is that even if you only have 10 sign-ups a month, that’s 10 possible leads you might not have received before. And now you have permission to send them information on your company. 

Email marketing is great for surveying your current customers. If you make the e-survey easy for your customers, most that have purchased from you before will be courteous and fill out an electronic survey. This is where you can solicit incredible amounts of information. I’ve seen survey’s that have asked customers what price would they be willing to pay for XYZ. And it works! This is where you can become creative and find out what customers are looking for and then develop the solution to sell them.

If you solve a problem, you have a customer-right?

Here are some ideas on using Email Marketing:

• Lead generation

• Relationship building with your customers

• Direct sales

• Survey your customers

• Solicit donations for non-profit organizations

• Cross-selling and up-selling

• Company communication

• Viral Marketing

Emailing Marketing and the ROI

For starters the ROI versus other direct marketing methods pale in comparison. Here are few advantages of Email Marketing:

• Emailing Marketing’s ROI is 43:1 return on the dollar

• Virtually Zero cost for A/B Testing different email campaigns and responses

• Immediate In depth real-time analysis to map successful campaigns

• Segment various email subscribers for targeted campaigns

The above list is truly only a fraction of the advantages and benefits of a well planned Email Marketing Campaign. The benefits outweigh the cost hands down.

As you can see there are a number of ways to take advantage of this amazing marketing medium. It’s simple yet effective. And to have a successful campaign, all you need to do is follow some simple steps of pre-planning and executing.

We can help you put together a killer email campaign and we’ll also give you FREE access to our Email Marketing System.

If you would like to learn more tips on how to use email marketing all you need to do is  sign up for our  “Website Traffic E-Course”.    This course will guide you through steps you can take to drive local traffic to your website.  After signing -up the tips on pre-planning and executing a email marketing campaign will arrive in your in-box. 

cheers,

Mike d

P.S. Remember your marketing doesn’t have to be expensive to produce results. Call us today or send us an email at info@webloungers.com.